REC · Petaling Jaya
00:00 MYT

The filmmakers that we are

We infuse lifeinto your stories.

A boutique production house in Petaling Jaya. Two hundred films, fifteen years, and roughly the same small crew that started it — making commercial work for brands you already know.

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01 / 06·The filmmakers that we are

We love a good story.
Telling them is what we do best.

Producers and directors, editors and colourists, gaffers and grips — fifteen years of arguing kindly about how a single frame should feel. We are still arguing. The arguments still make the work better.

Most of what we ship lives somewhere between thirty seconds and three minutes, and travels — Kuala Lumpur to Taipei, Bangkok to Jakarta — until it lands in front of the people you were trying to reach.

A camera body on set, lit from above by warm tungsten.
Studio · Petaling JayaFrame 014
02 / 06·Why we are here

Exceeding expectations,
always.

We shape the work to fit the story — not a frame more, not a frame less. Then we keep shaping until it sounds the way you would have said it yourself.

We obsess about quality without apology. A national campaign and a thirty-second social cut get the same care, the same crew, the same insistence on the right light. There is no B-team here.

Big or small — bring it over. We would love to make it well.

Years quietly making things
15
Films in the catalogue
209
Brands across the region
75
Studio, end to end
1
Elroy Lee, Executive Producer at LightFlux Productions, looking quietly off-camera.
Elroy Lee · Executive Producer2026
04 / 06·The man behind the mission

A quiet producer
with a deep passion for craft.

Elroy has much to give as a producer. With a gift for storytelling and a natural eye for craft, he has — in a short time — created some of the more enduring campaigns you may already know: HSBC, Nestlé, Maybank, Tourism Taiwan, and many more.

Each campaign carries the same hallmark: a passion for everything that is good, and a refusal to settle.

The joyful part of our success is that we have, over the years, been able to compete with some of the industry’s toughest competition. Not an easy feat, given that we are a boutique production house.

What saw us through was a powerful team led by senior members, who weaved agile thinking and quick problem-solving, seamlessly. The quality and value we offer today make us distinctively different.

So — do welcome us as your preferred partner.

Elroy Lee — signature

Elroy Lee

Executive Producer · Founder

05 / 06·The rooms we keep being asked back into

Brands that handed us
their next chapter.

Petronas. HSBC. Maybank. McDonald’s. Nestlé. Coca-Cola. Burger King. Shell. Dutch Lady. KitKat. Novo Nordisk. Takeda. Tourism Taiwan. The list is long because the phone keeps ringing — and that is the only metric that matters to us.

Petronas
HSBC
Maybank
McDonald's
Nestlé
Coca-Cola
Burger King
Shell
KFC
Dutch Lady
KitKat
Nescafé
Novo Nordisk
Takeda
Panasonic
Petronas
HSBC
Maybank
McDonald's
Nestlé
Coca-Cola
Burger King
Shell
KFC
Dutch Lady
KitKat
Nescafé
Novo Nordisk
Takeda
Panasonic
06 / 06·Say hello

Tell us about it.
We’ll help you film it.

Studio

34 Jalan 14/43
Section 14, Petaling Jaya
46100 Selangor, Malaysia

We reply within one working day, MYT.